Strategic Planning
Mpulse Communications AIMS TO GIVE YOUR BRAND THE PRESENCE IT DESERVES. Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad contribute to its success is how economies of scale are maximized. Once one knows what works in an ad, that idea or ideas can be imported by any other market. WE WANT TO SEE YOUR BRAND SUCCEED AND REACH ITS POTENTIAL Mpulse Communications combines research with strategic thinking. Our team of researchers and account managers, provide consumer insights, strategic direction, research and focus groups. Chris Cowpe described strategic planning as “…the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts.”
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